Somebody made this on purpose. I want to know why.

Where I started

Enfleurage, New York City

I got my start at Enfleurage, an aromatherapy shop in New York City. That's where I learned naturals from the ground up:

It's why I care where a material comes from, and why a blueberry note has to smell real to win me over.

• One tree, three fragrances: neroli, orange blossom and petitgrain2,617 plays
• Myrrh: thousands of years of resin532 plays
• Maile, the fragrant Hawaiian vine2,331 plays
• Why saffron can smell like burnt rubber4,326 plays

What I look for

There's always more to it than what it sprays.

I want the history that made a fragrance what it is.

Small batch or designer, I go looking for the person who made it and what pushed them to make it. Sometimes the story is a sister's memory, a thousand-year-old cedar, or a kid who went home and listened to Barbra Streisand and Broadway musicals with his mom. Yeah, that was me.

• Shalimar and its three guardians10,444 plays
• The Gowe controversy7,705 plays
• Seaforth, the 1939 brand that almost disappeared1,548 plays
• The Palmolive origin story62 plays

Why I travel

A shared obsession with scent

Fragrance people are my people. I go to the expos and the pop-ups to smell what you can't find at the mall, and to sit at the corner table with the perfumers once it finally gets quiet. I'll also walk up to anyone who smells remotely good and ask what they're wearing, because it brightens their day.

I end every video the same way: stay fabulous, sample first.

See where I've been

• Thank you, Sebastian Jara5,266 plays
• Funmi Monet and Sephora's Accelerate program3,810 plays
• Why fragrance creators should credit perfumers3,072 plays
• Meeting Prin Lomros at ScentFest SF

Everyone who shows up in my comments deserves my full attention and real kindness. If you take the time to watch, I take the time to respond.