Ken, fragrance archaeologist. Media kit, October 2026

Fragrance stories for people who actually buy niche perfume.

Short videos on Instagram, TikTok and YouTube about the people, history, places and bottles behind fragrance. Posting since December 2025, with 143 videos in the library here.

Ken in a Victorian parlor

The numbers

As of October 18, 2026.
9,000+followers across Instagram, TikTok and YouTube
5,175TikTok followers
3,590Instagram followers
+49%YouTube subscribers in the last 30 days (254 now)
323,000+plays across the videos on this site
62,000+views on Instagram Reels posted in the last 30 days
201,000views on the top TikTok, Downy Unstopables No. 26
143videos in the library on this site, posting since December 2025

Who's watching

Instagram followers by age

25 to 3416%
35 to 4429%
45 to 5428%
55 to 6415%
65+10%

57% are 35 to 54, the age group that buys niche and prestige fragrance, not just follows it.

73%of Instagram followers are in the US. Next: India, the UK and Canada.
63%women, among followers who list a gender on Instagram.
12.3%Instagram Reels engagement rate, last 30 days (likes, comments, saves and shares per person reached).

On the road

  • Van Dang launch at Saks, introducing Kim-VanNov 4, 2026, upcoming
  • ScentXplore, New YorkNov 5 to 7, 2026, upcoming
  • Esxence, MilanFeb 24 to 27, 2027, upcoming
  • FUMED Atlanta, 13 episodesOct 2026
  • ScentFest SF, hosted Pass the BlotterJun 2026
  • FUMED ChicagoMar 2026
  • ScentXplore, New YorkDec 2025

What I make

  • Short videos on Instagram, TikTok and YouTube, one house or one bottle at a time.
  • Event coverage as a series, like 13 house-by-house episodes from the FUMED Atlanta floor.
  • Hosting, like Pass the Blotter at ScentFest SF.
  • Introductions: perfumers before the show, and founders at their launch, like Kim-Van Dang at Saks Fifth Avenue on November 4, 2026.
  • In conversation features with shop owners and makers, in their own words.

Events and in-store

Open to in-store launches, panels and hosting. Let's talk.

Talk about an event

From hello to live

01

Say hello first

Tell me what you're launching. No brief required.

02

Send it

Once we have talked, send a sample or a full bottle, whichever you have.

03

I smell and dig in

Three to seven days, and a real opinion.

04

If it moves me, it goes live

Usually seven to ten days, always disclosed. If it doesn't, you'll hear that too.

The ground rules

  • Every gifted, sampled or paid product is disclosed, and so are affiliate links and codes.
  • I keep full creative control.
  • A gifted bottle doesn't guarantee a post.
  • Usage rights and exclusivity are agreed separately.

Let's talk

There's no public rate card. A house just starting out and one with full US distribution aren't the same conversation.

Email Ken
kensolfactoryodyssey@gmail.com
KEN'S OLFACTORY ODYSSEYSTAY FABULOUS, SAMPLE FIRSTK

Stay fabulous, sample first.

and remember, when a really tall man pulls out a black felt bag and asks if you like oud, the answer is absolutely.